Sr. Digital Marketing Specialist (18-Month Contract, Temp)

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Zusammenfassung der Tätigkeit

MathWorks, the leading developer of mathematical computing software, is seeking a strategic and data-driven Senior Digital Marketing Specialist to drive the adoption of MATLAB and Simulink in the Korea market. You will architect and execute end-to-end digital marketing strategies that engage both commercial and academic audiences, from engineers and scientists to students and researchers, to build product awareness and generate a high-quality pipeline.

A secondary function of this role involves supporting the broader education (EDU) marketing strategy through targeted digital campaigns and event execution for the academic community.

Verantwortlichkeiten

• Develop and own the integrated digital marketing strategy for the Korea market, defining channel mix, budget, and KPIs; execute end-to-end campaigns across local (Naver, Blind, Remember) and global platforms (Google, LinkedIn, Facebook, YouTube) to drive both brand awareness and demand generation.
• Manage the local YouTube channel, growing subscribers and brand visibility through strategic content creation, platform optimization, and performance analysis.
• Drive education marketing initiatives to support academic adoption through digital campaigns, student competitions, webinars and conferences, etc.
• Continuously optimize inbound performance and budget allocation through A/B testing and data analysis to improve conversions and lower acquisition costs.
• Collaborate with technical team and creative service team to localize global strategies and produce compelling, market-specific assets.
• Analyze cross-channel data to report on effectiveness and inform strategic decisions.
• Stay current with the latest digital marketing tools, platform updates, and industry trends to maintain a competitive advantage.
• Based on team growth, this role may expand to include a leadership opportunity to oversee task execution and resource allocation.

Mindestqualifikationen

• Experience with inbound marketing

Zusätzliche Qualifikationen

• BA/BS required. Degree in Marketing, Digital Media, or related field preferred.
• 7+ years of hands-on experience managing and optimizing large-scale digital marketing campaigns, with a proven track record in B2B marketing.
• Experience in team lead or supervisory capacity, with responsibility for task oversight, resource allocation, and performance management.
• Direct experience with Naver, Blind, Remember are required. Demonstrated expertise in managing paid campaigns on Google Ads (Search, Display, Video), YouTube, Linked-in and Facebook. 
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics) and Excel for data analysis and reporting.
• Experience with SEO/SEM strategies and landing page optimization best practices.
• Excellent English communication and project management skills, with the ability to manage multiple initiatives and present complex data to cross-functional teams and management.
• Familiarity with marketing to a technical or engineering audience is highly desirable.

• Note: This position is an 18-month contract, offering the opportunity to contribute to the marketing team and gain valuable experience.

Warum MathWorks?

Wir bieten dir die Chance, mit klugen und leidenschaftlichen Menschen zusammenzuarbeiten. Wir leisten einen Beitrag zu Softwareprodukten, die auf dieser Welt etwas bewegen. Dies bedeutet für dich, Teil eines Unternehmens zu sein, das sich mit großem Engagement dafür einsetzt, das Richtige zu tun – für den Einzelnen, für unsere Kunden und für die Gemeinschaft, deren Teil wir sind.

MathWorks entwickelt mit MATLAB und Simulink die führende Software für technische Berechnungen, die von Ingenieuren und Wissenschaftlern weltweit genutzt wird. Das Unternehmen beschäftigt mehr als 6.500 Menschen in 16 Ländern. Der Hauptsitz ist in Natick, Massachusetts, in den USA. MathWorks ist ein Privatunternehmen, das seit seiner Gründung im Jahr 1984 in jedem Jahr profitabel gearbeitet hat.

YOU + MathWorks = Unlimited Possibilities

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