In R2017a, look in matlabroot at license_agreement.txt, somewhere near line 970
(i) A Home License may be licensed by an individual and may be used only
for personal use. A Home License may not be used for activities that are
commercial, for profit, professional, academic, government, or
The "professional" clause applies even if no revenue is being generated.
There are some journals that permit papers from people who would not be considered professionals, but it is increasingly rare for a respected journal to accept a paper that does not have at least one co-author with a (cited) graduate degree. Part of that is due to competition for resources; another part of that is due to the volume of sheer crud and crackpot that the respected journals get. Someone with no professional reputation has less to lose by publishing bad science or forged data.
Anyhow, "professional" or not, it becomes difficult to argue that publishing a paper is "personal use".
But really you should talk to Mathworks Sales.