Maintain Native Pixel Dimensions with an image

Whenever I create an image the upscales to fit the axes. How do I keep the same image size. The image is 70x70 pixels and is being used in a drag and drop fashion. Here is the code:

function startmove(img, evnt, main, dimension)

gui = get(gcf, 'UserData');

% Remove mouse pointer set(gcf,'PointerShapeCData',nan(16,16)); set(gcf,'Pointer','custom'); a = axes('parent', main, 'units', 'normalize',... 'position', [0, 0, 1,1]); set(img, 'parent', a); axis off

Answer 1

[Image Analyst]

Maybe try this

imshow(yourImage, 'InitialMagnification', 100);