Unrecognized command line option: nodisplay when launching guide figure

I have a GUI that I built using guide. It just consists of the .m and the .fig files. I'd like to launch the gui from the command line via a batch file, however, I get an "unrecognized command line option: nodisplay" when running the .bat file.

Here are the contents of the .bat file:

matlab -nosplash -nodesktop -nodisplay -r "run('C:\Users\matquest\...\gui_file.m');"

Running the .bat file launches a MATLAB command window and outputs:

Warning: Unrecognized command line option: nodisplay.

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It then launches the GUI as well and it works normally. However, I'd like to just launch the gui without the matlab command window. Is this possible? Or do I need to use the compiler tool?