How can I display an image when GUI is opened from windows explorer with .fig file?

I am trying to add a logo in GUI. Logo is displayed when GUI's .m file is run from editor but it doesn't appear when I open GUI from its .fig file. I used the following script. How can I solve this problem?

function untitled_OpeningFcn(hObject, eventdata, handles, varargin)
% This function has no output args, see OutputFcn.
% hObject    handle to figure
% eventdata  reserved - to be defined in a future version of MATLAB
% handles    structure with handles and user data (see GUIDATA)
% varargin   command line arguments to untitled (see VARARGIN)

axes(handles.logo)
matlabImage = imread('...image.jpg');
image(matlabImage)
axis off
axis image

% Choose default command line output for untitled
handles.output = hObject;

% Update handles structure
guidata(hObject, handles);

Answer 1

[Walter Roberson]

You cannot start a GUI by running its .fig file. You must start the GUI by running its .m file.