solution to unconstrained maximisation problem

My question is attached in the pdf in the link below (I am not sure how to use LaTeX on this, so I typed it up as a pdf). Essentially I wish to maximise equation (1) with respect to lambda_0, lambda_1, ..., lambda_10. All definitions and required information are given in the pdf. I wish to maximise equation (1) in matlab, can anyone write a code that will do it? I am extremely new to matlab.

https://www.dropbox.com/s/v3cj9bvw93vjxsi/cimdo%20implementation.pdf

(Please save the pdf on to your computer if it does not show properly on the web)