Could try this:
suppose that you don't have a column name
tbl = readtable('yourExcelFile', 'ReadVariableNames', 0);
% N = the column index of that column you mentioned.
ind = find(contains(string(tbl.(N)), "bacon"));
tbl.(N)(ind+1) is what you need.
Note that this is suppose that you always have a number following the string, in case the last one if something that has a bacon field, you won't be able to find anything after that so the tbl.(N)(ind+1) will throw an error.