Engineering data has become essential in business-critical systems and applications. Audio, image, real-time video, motion, machine performance metrics, and other sensor-generated data is being combined with business, transactional, and other IT data to create opportunities for sophisticated analytics on more complex phenomena. The flexibility to run those analytics, either on massive data sets in IT or cloud infrastructures or as the data is acquired on smart sensors and embedded devices, is enabling organizations in many industries to develop intelligent products, devices, and services that expand the business impact of their data and analytics. In this talk, you will see numerous examples of this in action and learn about new capabilities in MATLAB^® and Simulink^® that empower you to design and develop these systems and be a leading force in this new analytics-driven age.