Tools for mathematical models and analysis are rapidly growing in capability and scope, enabling significant innovations in the automobile industry. These tools accelerate the development and implementation of new technologies into the automobile. The presentation reviews a number of recent innovations at General Motors that relied on new models or analyses, including wireless phone charging, the Global Human Body Model, Chevrolet Volt battery tray design, and ONSTAR Proactive Alerts. The models used and key results for each example are shared. Finally, Paul discusses opportunities for math to enable the future of mobility.