Marketing Programs/ABM Specialist - Automotive Accounts

Zusammenfassung der Tätigkeit

Curious about customers’ business needs, technology trends, and product usage?

Passionate about Customer Marketing Engagement Programs and about working together with different teams and interacting directly with customers?

Interested in Key Account BtoB programs and in developing & executing marketing plans to support strategic account objectives?

Want to be part of a world-class team jointly focusing on “Accelerating the Pace of Engineering and Science” for leading OEM/Tier-1 Automotive accounts?

Then this is the role for you!

 

MathWorks Japan is seeking a proactive and highly energetic senior marketer who will play a key role in defining and executing marketing strategies and plans for target customer accounts in Japan's automotive industry through specific account-based marketing activities.  

As the Automotive Industry Field Marketing Programs & Customer Engagement Expert/Specialist, you will be responsible for working with Sales and Technical teams on integrated marketing programs to increase brand awareness and engage with new prospects and existing customers.

The focus of this role will be to define, coordinate, execute and analyze appropriate marketing plans (in strong collaboration with international peers) to increase account engagement, drive adoption, and facilitate the expansion of our solutions within a portfolio of major/large accounts in the Japan Automotive industry. 

Verantwortlichkeiten

• As a member of the Major and Named AUTO account teams, define and execute activities for customer engagement, including working directly with the customer key contacts
• Serve as the Field Marketing campaign and ABM subject matter expert for the Japan office and operate as a core member of the team building a scalable, global account-based marketing function
• Build and implement integrated marketing plans (incorporating digital, event, social media, and other tactics) for Automotive Industry, including custom strategies for specific accounts, in support of agreed-upon account objectives
• Collaborate cross-functionally with various internal international & local teams (Global ABM Team, Sales, Engineering, Technical Marketing, Consulting and Training teams) to understand our Major and Named accounts’ business drivers, strategic objectives, and product needs
• Define the right value proposition, appropriate tactics and customized messages based on customer insights to upsell and cross-sell within Major and Named accounts
• Supports prospecting efforts within target accounts (new divisions, new groups)
• Measure and report on the impact of these activities to support our account goals and objectives

Mindestqualifikationen

• A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.

Zusätzliche Qualifikationen

• Curiosity about customers’ business needs, technology trends, and products usage
• Fluency in written and spoken Japanese and English
• Experiences in Key Account Marketing / ABM tactics and in implementing new processes/methodologies is a plus
• Work experience with leading OEM/Tier-1 accounts in the automotive industry is another plus
• Experience in Marketing and/or Sales or Customer Engagement/Customer Service for international BtoB or software companies
• Solid communication, leadership, problem-solving, and negotiation skills
• Ability to execute projects cross-functionally with Sales, Marketing, and Services organizations
• Analytical capacity to understand marketing and sales data in the business context and derive insights and countermeasures.
• Both hands-on and strategic thinking attitude
• Experiences in Product/Technical Marketing and/or indirect technical customer interaction roles are plusses