Field Marketing Programs & Customer Engagement Manager

Zusammenfassung der Tätigkeit

Are you :

• Intrigued by understanding customer business needs, technology trends, and product usage?
• Experienced in Product/Technical Marketing, direct technical customer interactions, or key account marketing programs?
• Passionated about driving 'Customer Marketing Engagement Programs' and collaborating with diverse teams while interacting directly with customers?
• Keen on developing and executing marketing plans and campaigns for B2B key account programs to support strategic account objectives?
• Eager to contribute to a world-class team dedicated to “Accelerating the Pace of Engineering and Science” for leading industry accounts in Germany?

If yes, we have the perfect role for you at MathWorks Germany!

We're looking for a proactive, highly energetic senior marketer to play a crucial role in defining and executing marketing strategies for target, key customer accounts across various industries in Central Europe. This role focuses on account-based and large named account marketing activities and campaigns, increasing brand awareness, engaging new prospects, and nurturing existing customer relationships. 

Verantwortlichkeiten

Your Role:

• Collaborate with the Named/Key Industry account team to plan and execute customer engagement strategies, including direct interactions with key contacts.
• Develop and implement integrated marketing plans and campaigns, utilizing digital, event, social media, and other tactics.
• Craft customer-specific marketing strategies and plans for large and named account sales territories across industries such as Machinery, Aerospace, Semiconductor, and Medical.
• Work cross-functionally with teams like Global ABM, Sales, Technical Engineering, and more to support key accounts’ strategic objectives and product needs.
• Tailor value propositions, tactics, and messages based on customer insights to enhance upselling and cross-selling.
• Support sales prospecting within target accounts and analyze the impact of marketing activities to achieve account goals.
• Lead Key Account Marketing efforts, including community building, L&D promotion, and developing deep engagements.

Mindestqualifikationen

• A bachelor's degree and 10 years of professional work experience (or equivalent experience) is required.

Zusätzliche Qualifikationen

• What We're Looking For:

  • A curiosity-driven individual with a keen interest in customers’ business needs, technology trends, and product usage.
  • Fluent in both English and German.
  • Experience in Marketing, Sales, Customer Engagement/Customer Service within international B2B or software companies.
  • Strong communication, leadership, problem-solving, and negotiation skills.
  • Ability to work cross-functionally and understand marketing and sales data.
  • Hands-on and strategic mindset.
  • Background in Product/Technical Marketing or direct technical customer interactions is a plus.
  • Experience with Key Account Marketing/ABM tactics and implementing new processes/methodologies is desirable.
  • ITSMA (or equivalent) Marketing Campaigns Model certification is a plus.